Our Ethos

End the Negative Stigma Around Mental Health

Encouraging open conversation about mental health and giving people the opportunity to represent their support by wearing Front of Mind.

Help People to Take Ownership and Control of Their Mental Health and Share this with Others

To teach people science-based strategies and techniques to boost their positive mental health. 'Own It, Be It, Share It' is the core structure we use to share our knowledge. 

Provide High Quality and Sustainable Clothing

All of our clothing is made using organic materials, the production process does not use any substances that are harmful to the environment. For more on our ethics 'click here'

Happy Customers

We don't believe in "a great experience from start to finish", that's because we don't want there to be an end, we want to build strong lasting relationships with all of you! End of.