The New Normal

The New Normal is a mindset, a mindset that influences the way we talk, the way we act and the way we interact.


At Front Of Mind we understand that the topic of mental health has a negative stigma around it. We have started a campaign called "The New Normal" to challenge this stigma and to create a platform that enables people to communicate openly and confidently about mental health.

Image by Diego PH


One of the things we're doing to positively influence how we talk, act and interact is by bringing "The New Normal" to life in a FOM clothing range.


By choosing Front Of Mind to wear, you are displaying your commitment to positive mental health. And guess what... people will ask you about it.

Image by Keagan Henman